Our mission:
Ridding the creative world of financial roadblocks Ridding the creative world of financial roadblocks
Creative work is vital to our culture and economy, yet many creatives sacrifice dream projects or use personal savings to keep going. We remove those barriers so creative businesses can focus on their best work, not surviving payment terms.
Not Your Old 'Factoring' Business
Yoru isn't reinventing finance, it's updating an outdated system.
Traditional "factoring," dating back to 17th-century merchants, was built for factories and wholesalers, not agencies, studios, or freelancers. Long contracts, hidden fees, and minimum volumes made it cumbersome. We're modernising it: faster access to your own money, tailored for creative businesses.
Why Creatives?
Creative businesses feel cash flow pain more than most.
Project-based work
Project-based work, sliding timelines, scope creep and high upfront costs all collide with long payment terms.
Hard to "prove"
Because creative output is hard to "prove" on a spreadsheet, creatives are often the ones waiting longest.
Drains confidence
As finance specialists with deep roots in the creative world, we've seen how that pressure does more than squeeze a P&L. It drains ideas, confidence, and the freedom to take risks.
Fragile process
The creative process is fragile. It needs time, headspace, curiosity, and the freedom to focus on the work.
Project-based work
Project-based work, sliding timelines, scope creep and high upfront costs all collide with long payment terms.
Hard to "prove"
Because creative output is hard to "prove" on a spreadsheet, creatives are often the ones waiting longest.
Drains confidence
As finance specialists with deep roots in the creative world, we've seen how that pressure does more than squeeze a P&L. It drains ideas, confidence, and the freedom to take risks.
Fragile process
The creative process is fragile. It needs time, headspace, curiosity, and the freedom to focus on the work.
Meet the team
Olutobi Osibodu
CEO
Jerome Pratt
CTO
Mez Abebe
CRO
